Google Analytics is a web analytics service that collects and analyzes user interactions on websites and apps to provide insights into audience behavior, traffic sources, and conversion performance. It uses a tracking code or SDK to capture events, sessions, and user properties, aggregates data into reports and dashboards, and supports funnel analysis, goal tracking, and custom dimensions. The latest version (GA4) emphasizes event-based measurement, cross-platform attribution, and privacy-conscious data models, enabling integrations with Google Ads and other marketing tools for informed optimization and experimentation.

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Google Analytics

Tracks website visitors, behavior, and conversions with analytics.

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